BEYOND ME MUSIC COLLECTIVE

Beyond Me, as a music collective (sometimes called "Beyond Me Music Group") is a high-energy collaboration effort where artistic expression meets direct social action. Founded by lead artist Watson Tunez, this collective of elite session musicians and vocalists pioneered the genre of "Social Impact Music" We are a collective that uses music, media, live stream concerts, and more to create songs that awaken your innate compassion and inspire you to positively impact the world.

EMPOWERING HUMANITY THROUGH MUSIC & LOCAL ACTION

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THE STORY BEHIND THE MUSIC & IMPACT

THE MUSIC OF A HUMANITARIAN MOVEMENT

Born from a grassroots college initiative to support Haiti after the 2010 earthquake, the Beyond Me Music Collective has evolved into the premier backing band and collaborative engine for Watson Tunez. Composed of elite session musicians and vocalists, the collective pioneers "Humanitarian Hip-Hop and Positive Pop-Rap" to fuel the overarching missions of Beyond Me Entertainment and the Beyond Me Initiative. By bridging the gap between socially conscious, profanity-free anthems and direct community action, the group orchestrates a global movement. Their ultimate goal is to inspire listeners to Live Beyond You—empowering individuals to use their creative capacities to fund local charities, alleviate human suffering, and restore their own communities from the ground up.

More Than Music. Measurable Impact.

Over the years, Beyond Me has evolved from its origins as a campus club at Anderson University into a multifaceted partner for corporations, schools, and non-profits. Today, we collaborate with organizations to help them achieve their CSR goals, strengthen their reputations, and enhance their bottom line.

While our reach has expanded, our core mission remains unchanged: using the power of live music to fuel positive social impact and alleviate suffering within local communities.

Watson Tunez: The Lead Artist

As the founder of both the organization (Beyond Me Initiative) and the label (Beyond Me Entertainment), Watson Tunez serves as the lead artist and the driving creative force behind Beyond Me Music Group. More than just the face of the brand, Watson writes the anthems that spark the Beyond Me movement—using his music to instill powerful messages of service, compassion, love, and leadership. His mission is to stir a genuine desire in the hearts of his listeners to live "beyond themselves," empowering them to alleviate suffering within their own lives and their local communities. By crafting profanity-free music designed to reduce anxiety and stress, Watson creates a universal experience. His sound transcends boundaries, offering a relatable and uplifting message for everyone, regardless of background, belief system, race, or culture.

OUR CURRENT ROSTER OF SESSION MUSICIANS & BACKING VOCALISTS

What Makes Our Music Different?

Rooted in a response to humanitarian crisis, Beyond Me's unique sound and mission come from our dedicated commitment to positive and empowering messages within a rich blend of Hip-Hop, R&B, and Pop-Rap, fueled by our collaborative spirit and a desire to inspire listeners to action and service. Importantly, we consciously create music free from negativity, and our Haitian connection, especially in our early work, provides a distinctive layer to our identity. When you listen to Beyond Me, you can expect:

  • No profanity or negative messages: Our music, media, performances, and brand does not engage in anything that degrades women, glorifies lawlessness, money, violence, sex, drugs, materialism, etc. We focus on bringing you songs that are positive, uplifting, inspiring, and will motivate you to become a better person.

  • Purpose-driven music: Our collective began with a direct response to the Haitian earthquake, using music for disaster relief and ongoing support. Every lyric and sound will resonate with listeners who want more meaningful messages with their songs.

  • Humanitarian-Driven Message: Our core mission is to create uplifting and empowering songs focused on positive change and the well-being of humanity, distinguishing us from much mainstream Hip-Hop, R&B, and Pop-Rap.

  • Fusion of Hip-Hop, R&B and Positive Pop-Rap: We intentionally blend these genres with a positive and truthful outlook on human experience, aiming for both engaging and meaningful music.

  • Collaborative Nature and Diverse Contributions: Our strength lies in teamwork, with various artists contributing to songwriting, music production, and vocals, leading to a rich and varied sound.

  • Focus on Empowerment and Action: Our music actively encourages listeners to adopt a positive mindset and recognize their power to make a difference through their resources and talents.

  • Local Roots and Global Collaboration: Starting in Indiana, we've expanded to collaborate with artists worldwide, creating a blend of local grounding and broader influences.

  • Catchy and Unforgettable Hooks with Meaningful Lyrics: We strive to create music that is both sonically appealing and carries a substantive and impactful message.

WATSON TUNEZ: MUSIC VIDEOS

The name 'Watson Tunez' was born in the classroom. While serving as a high school teacher, Watson’s students discovered his music on YouTube and began requesting his songs during class. They shared that his music helped them get 'in tune' with their own healing power and provided the encouragement they needed to succeed. Today, that same spirit drives the Beyond Me movement. Explore our music videos below and find your own inspiration to make an impact!

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Digital Experiences For Real World Impact

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Become a part of our global email community today. When you join the Circle of Harmony, we’ll welcome you with 10% off your first order, an exclusive 5-song EP, a bonus single with a digital lyric booklet, and a free ebook. As a member, you’ll receive meaningful stories, exclusive giveaways, and special offers delivered straight to your inbox. No risk, no strings—just pure inspiration. You can unsubscribe at any time. Fill out the form below to unlock your welcome gifts!

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